Wave Report

The Forrester Wave™: Web Analytics, Q4 2017

Incumbent Vendors Lead While Newcomers Invigorate A Mature Market

November 7th, 2017
JM
James McCormick
With contributors:
Gene Leganza , Emily Miller

Summary

In our 32-criteria evaluation of web analytics providers, we identified the seven most significant ones — Adobe, AT Internet, Cooladata, Google, IBM, Mixpanel, and Webtrekk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.

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