Decision Tool

The Forrester Web Conversion Optimization Assessment Tool

March 29th, 2018
With contributors:
Renee Irion , Barbie Mattie


The Web Conversion Optimization Assessment Tool provides a structured approach to operationalizing the Forrester Web Conversion Optimization Framework, helping organizations create environments that attract, engage, and qualify targeted website visitors. The tool allows users to select multiple reviewers’ level of agreement with several questions within each component of the framework’s three phases — attract, engage, and qualify — and adjust each question’s weighting as necessary to customize its impact on the scoring calculation. Users can view their assessment results by component or phase of the Web Conversion Optimization Framework.

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