Summary
Subscription-based businesses have grown quickly over the past decade and are expected to expand further in the near future. But organizations can only realize the benefits of a subscription-based model if pricing and packaging are value based and optimized for a subscription business. Pricing and packaging must be as simple and transparent as possible, promote retention and account growth, monetize buyer value, and drive a profitable business for the seller. In this report, we identify the key qualities that packaging and pricing for subscription businesses must have to drive trust, fulfill buyer and seller needs, and ensure a long and profitable customer relationship.
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