Trend Report

The Four Social Programs Every Marketer Should Study

Lessons From The 2014 Forrester Groundswell Awards

Nate Elliott
 and  two contributors
May 27, 2014

Summary

In April 2014, Forrester announced the winners of the eighth annual Forrester Groundswell Awards. The awards recognize the very best in social marketing — focusing on programs that go beyond engagement metrics to deliver real business value. This report details the important lessons that marketers can learn from our 2014 winners.

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