Best Practice Report

The Future Fit Practices Strategy

Embrace Adaptive Practices To Create Better Products, Platforms, And Services In An Ecosystem-Driven World

September 23rd, 2022

Summary

In an ecosystem-driven world, companies must reorient their practices to funnel the capabilities and innovations of partners to build the best products, platforms, and services. Siloed practices borne in an era of linear value chains and staged handoffs collapse under the weight of fast-moving competition and rising customer expectations. Companies pursuing a future fit strategy take a different approach. They build business platforms, they establish and scale co-innovation partnerships, and they adopt adaptive practices to coordinate work among different groups and partners in pursuit of transformative outcomes. Read this report to learn characteristics of adaptive practices and the steps to take today.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.