Summary
In an ecosystem-driven world, companies must reorient their practices to funnel the capabilities and innovations of partners to build the best products, platforms, and services. Siloed practices borne in an era of linear value chains and staged handoffs collapse under the weight of fast-moving competition and rising customer expectations. Companies pursuing a future fit strategy take a different approach. They build business platforms, they establish and scale co-innovation partnerships, and they adopt adaptive practices to coordinate work among different groups and partners in pursuit of transformative outcomes. Read this report to learn characteristics of adaptive practices and the steps to take today.
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