Vision Report

The Future Of Commerce Technology: Commerce Platforms End With An Ecosystem On FIRE

Digital Acceleration Demands That Businesses Evolve Their Architecture To Survive

July 14th, 2023
Emily Pfeiffer, Principal Analyst
Emily Pfeiffer Principal Analyst
With contributors:
Fiona Swerdlow , Delilah Gonzalez

Summary

Commerce is no longer the core technical function within increasingly complex commerce tech stacks. As this landscape shifts, the new dual cores instead center around experience and operations. Digital businesses will gravitate toward either: 1) a complex but dually focused new stack or 2) new, modern, broadly functional solutions that are more flexible, affordable, easy to use, and quick to deploy or update. Digital business leaders and their CIO colleagues must collaborate to determine what this shift means for the technology that will grow the business. This report guides digital leaders in shifting how they plan commerce technology decisions.

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