The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Media

Consumers already spend money on digital media like videogames on their mobile devices: 37% of US online adults already prefer to use their smartphones to purchase digital or downloadable products, while one ticket seller reported that more than 70% of its digital sales were on mobile devices. Emerging technology will fundamentally change how consumers buy and consume media. Extended reality will create interactive, immersive experiences that put consumers at the scene of the crime, into a multiplayer game, at a dream destination, or at a presidential debate. Future virtual reality headsets will have cellular chips and the processing power to enable experiences without being tethered to a computer. Future media experiences will be more natural; they will take place through conversations and won’t rely on handheld hardware to detect motion.