Trends Tool

The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Travel

December 4th, 2019
Julie Ask, Vice President, Principal Analyst
Julie Ask Vice President, Principal Analyst
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
MT
Meenakshi Tiwari
With contributors:
Fiona Swerdlow , Brandon Purcell , Ian Jacobs , Joe Stanhope , Nicole Murgia , Daniel Hong , Fatemeh Khatibloo , Jeffrey Hammond , Kjell Carlsson, PhD , Michael Facemire

Summary

Mobile commerce already plays a major role in the customer journey when booking travel, and consumers will increasingly book and buy travel via mobile devices. Emerging technologies will fundamentally change the travel experience. The accompanying PDF provides a closer look at the impact that emerging technologies will have on the travel industry in the next decade. This report is part of a series on mCommerce in 2030 across multiple industries.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.