Trends Report

The Impact Of Emerging Technology On Digital Experiences

How More Than 50 Emerging Technologies Will Impact Data And Experiences For Consumers

February 24th, 2020
Ian Jacobs, VP, Research Director
Ian Jacobs VP, Research Director
Brandon Purcell, VP, Principal Analyst
Brandon Purcell VP, Principal Analyst
Julie Ask, null
Julie Ask
Kjell Carlsson, PhD, null
Kjell Carlsson, PhD
Jeffrey Hammond, null
Jeffrey Hammond
Fatemeh Khatibloo, null
Fatemeh Khatibloo
Michael Facemire, null
Michael Facemire
With contributors:
Fiona Swerdlow , Joe Stanhope , Angelina Gennis , Nicole Murgia , Daniel Hong , Andrew Hogan , Erin Sellers

Summary

Forrester interviewed more than 150 companies across industries and technology categories to understand how more than 50 technologies will evolve over the next five to 10 years and assess their impact on consumer digital experiences. This research will help professionals building digital experiences to make smart technology decisions that are tuned to what the technology can reasonably deliver and what consumers expect and will use.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.