Trends Report

The Impact Of Generative AI On Customer Marketing

Early Adopters Will Be Among The First To Deliver Personalization At Scale

September 22nd, 2023
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
Amy Bills, VP, Principal Analyst
Amy Bills VP, Principal Analyst
With contributors:
Dave Frankland , Pippin Evarts

Summary

Customer marketers spend much of their time understanding and communicating with existing customers and using content to help them achieve their goals. Generative AI can make significant efficiency and creativity impacts on these content-heavy interactions that require a high degree of personalization. In this report, we explain why marketing leaders must take the time now to learn how this technology can benefit or impact customer postsale experiences with their marketing. We also outline five areas where you can start experimenting with this technology to determine how it can help scale customer marketing activity and content production.

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