Trends Report

The India Banking Customer Experience Index, 2018

How Indian Banks Earn Loyalty With The Quality Of Their Experience

January 2nd, 2019
With contributors:
Ashutosh Sharma , Harley Manning , Sukriti Dangi , Bill Nagel

Summary

How well do leading banks earn loyalty with the quality of their customer experience (CX)? This year, we reveal the rankings of seven banks that we analyzed as part of the India Customer Experience Index (CX Index). We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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