Trends Report

The India Banking Customer Experience Index Rankings, 2023

Indian Banks Focused On Improving Their CX Performance In 2023

November 7th, 2023
Ashutosh Sharma, VP, Research Director
Ashutosh Sharma VP, Research Director
With contributors:
Dane Anderson , Aadya Gupta , Janis Teo , Bill Nagel

Summary

How customers perceive a brand influences how much they spend with the brand and whether they recommend it to others, as well as how likely they are to forgive the brand’s missteps. This report answers the questions “Which banks in India provide the best customer experience (CX) and how are they improving the quality of their experiences?” This report reveals the rankings of eight banking brands that we analyzed as part of the India Customer Experience Index (CX Index™). Banking CX professionals in India can use this report to inform their ongoing improvement efforts.

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