Best Practice Report

The Industry Marketing Plan

January 1st, 2018


The industry marketing plan is a key deliverable that describes the go-to-market strategy and guides execution for building awareness, creating demand and enabling sales for a target industry. By using a standardized, repeatable platform to communicate with all functions, organizations ensure the effectiveness and efficiency of go-to-market efforts. The industry marketing plan is created by industry marketers during the align stage of the innovation lifecycle as represented by the Product Marketing and Management (PMM) Model.

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