Summary
You can use B2B intent data providers to focus resources on the opportunities most likely to close, better align outreach and messaging across marketing and sales, and predict or identify potential buying group members who are not yet engaged. But to realize these benefits, you’ll first have to select from a diverse set of providers that vary by size, type of offering, geography, and business scenario differentiation. Marketing, sales, and operations professionals should use this report to understand the value they can expect from a B2B intent data provider, learn how providers differ, and investigate options based on size and market focus.
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