The Interactive Marketing Maturity Model

Forrester's Framework Benchmarks Interactive Capabilities And Provides A Road Map For Progress
November 19th, 2008
With Contributors:
Christine Overby
Jennifer Joseph McGann
and Angie Polanco


Marketers are far from mastering the performance and integration of interactive channels. To mature, they should use Forrester's interactive marketing maturity model to classify their firms into one of four levels: Skeptics, Experimenters, Practitioners,

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