Best Practice Report

The Keys To Measuring Content Effectiveness

January 1st, 2018

Summary

At many B2B organizations, excessive quantities of content assets can accumulate, which increases development expenses, operational overhead, internal frustration, and marketplace confusion. Optimizing content investment requires a multistep process for evaluating the performance of existing assets. This report presents a four-part framework for measuring content effectiveness against utilization, quality, impact, and production costs that is essential for organizations to shift the focus to content quality instead of quantity.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.