The Keys To Measuring Content Effectiveness

January 1st, 2018

Christine Polewarczyk

Summary

At many B2B organizations, excessive quantities of content assets can accumulate, which increases development expenses, operational overhead, internal frustration, and marketplace confusion. Optimizing content investment requires a multistep process for evaluating the performance of existing assets. This report presents a four-part framework for measuring content effectiveness against utilization, quality, impact, and production costs that is essential for organizations to shift the focus to content quality instead of quantity.

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