Best Practice Report

The Keys To Unlock An Ecosystem-Aligned Partner Demand Strategy

December 20th, 2023
Kathy Contreras, VP, Principal Analyst
Kathy Contreras VP, Principal Analyst
With contributors:
Maria Chien , Kiri Bartels , Arianne Burnette

Summary

With the rising importance of partner ecosystems and the increasing size of the universe of partners that B2B businesses engage with, the permutations and implications to partner ecosystem marketing leaders and their teams are astounding. Many B2B partner organizations are now realizing that the complexities of their expanding partner ecosystem are causing chaos and resulting in unanticipated demand challenges. As the formation of partner ecosystems continues to rise, marketing and demand strategies must evolve in kind. In this report, we reveal the seven keys required to unlock a B2B ecosystem-aligned partner demand strategy.

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