Summary
The Lead Development Capacity Planning Tool helps B2B organizations match lead development representatives (LDRs) to desired output for the function. The tool calculates the number of LDRs required to manage automation qualified leads (AQLs) and the number of LDRs needed to hit teleprospecting generated lead (TGL) goals. Successful demand creation requires the organization to have a sufficient number of LDRs to achieve its objectives.
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