Summary
A new breed of luxury goods online shopper has arrived that is young, tech-savvy, Internet-aware, mobile-enabled, and embracing tablets fast. This new breed of global consumer is keen to find fresh and exciting luxury products both online and offline and is using a range of touchpoints to research and buy them. A few leading eBusiness executives in luxury firms are delivering the kind of superior experiences that these shoppers increasingly expect. In this report, we profile the luxury goods online shoppers and outline some of the strategies that eBusiness executives are adopting to attract their trade.
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