The Majority Of Consumers Use Generative AI Weekly

Consumers increasingly embrace generative AI (genAI) to find answers, ask for advice, draft and create content, and more. According to Forrester’s Consumer Benchmark Survey, 2025, most consumers who use genAI indicate using it at least once weekly. This is a notable increase from 2024, when fewer than half of genAI users in the UK, Canada, and Australia reported daily or weekly usage. In 2025, the same cohorts surpassed 50%; the UK saw an increase of 12 percentage points, aligning it with the US, which led the pack in weekly usage in 2024. As genAI awareness begins to peak, frequency of usage across countries will demonstrate how much consumers rely on this technology.