Summary
Market and competitive intelligence platforms establish a one-stop shop and single source of truth for market and competitive information, help analysts and stakeholders quickly discover the most relevant information from a broad swath of internal and external sources, and distribute up-to-date insights across the organization that enable timely strategic and tactical decision-making. This report outlines the scope of capabilities and value that market and competitive intelligence vendors offer. Market intelligence leaders can use this information to understand where vendors are focused and decide where to investigate further.
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