Best Practice Report

The Marketing Budget Operations Discipline: Three Key Responsibilities

January 1st, 2018
Craig Moore, VP, Principal Analyst
Craig Moore VP, Principal Analyst

Summary

B2B marketing organizations are entrusted with substantial discretionary budgets. They must ensure that they properly align spending with marketing strategy — and properly manage day-to-day spending. In this report, we identify three important responsibilities of the marketing operations budget discipline.

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