You can use marketing creative and content services to differentiate brands and customer experiences, communicate functional and transactional product features, and scale marketing content to the level of media impressions. But to realize these benefits, you’ll first have to select from a diverse set of providers that vary by size, type of partner, geography, and business scenario differentiation. CMOs and marketing executives should use this report to understand the value they can expect from a marketing creative and content provider, learn how providers differ, and investigate options based on size and market focus.