The Marketing Dashboard Toolkit

March 9th, 2022

With contributors:

Ross Graber , Cristina De Martini , Tyler Orleans , Ellen Lind

Summary

A dashboard should be among the most carefully planned and crafted outputs of any measurement and analytics team. Dashboards drive action to address business needs by delivering clear, concise, and accurate insights customized for a specific audience and focused on a defined use case. This toolkit assembles Forrester’s research on best practices for planning, designing, and executing marketing dashboards, including visualization examples and deep analysis of common marketing use cases.

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