Trends Report

The Mashup Opportunity

How To Make Money In The Evolving Mashup Ecosystem

May 6th, 2008
With contributors:
Mike Gualtieri , Heidi Shey , Madiha Ashour , Ellen Daley

Summary

Mashups — custom applications that combine multiple, disparate data sources into something new and unique — are coming to the enterprise. Forrester projects that the enterprise mashup market will reach nearly $700 million by 2013; while this means that there is plenty of money to be made selling mashup platforms, it will affect nearly every software vendor. Mashup platforms are in the pole position and ready to grab the lion's share of the market — and an entire ecosystem of mashup technology and data providers is emerging to complement those platforms. Those vendor strategists that move quickly, plan a mashup strategy, and build a partner ecosystem will come out on top.

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