Trends Report

The Mashup Opportunity

How To Make Money In The Evolving Mashup Ecosystem

May 6th, 2008
With contributors:
Mike Gualtieri , Heidi Shey , Madiha Ashour , Ellen Daley


Mashups — custom applications that combine multiple, disparate data sources into something new and unique — are coming to the enterprise. Forrester projects that the enterprise mashup market will reach nearly $700 million by 2013; while this means that there is plenty of money to be made selling mashup platforms, it will affect nearly every software vendor. Mashup platforms are in the pole position and ready to grab the lion's share of the market — and an entire ecosystem of mashup technology and data providers is emerging to complement those platforms. Those vendor strategists that move quickly, plan a mashup strategy, and build a partner ecosystem will come out on top.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.