The Mastering Demand And Account-Based Marketing Certification Collection

Improve How You Target, Engage, And Enable Buyers And Buying Groups

February 16th, 2024


Forrester’s on-demand certifications offer short courses to help you advance your priorities. The Mastering Demand And Account-Based Marketing Certification focuses on key strategies to deliver pipeline momentum from your demand and account­based marketing (ABM) programs. The courses are curated by Forrester analysts and use interactive media and hands-on exercises for effective learning. This certification collection includes six courses — each requiring 2 to 4 hours to complete — that you can take in any order.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.