Best Practice Report

The Measurement Of Marketing Shared Services

January 1st, 2018
With contributor:


Reporting on the effectiveness of shared services within marketing requires an expanded set of metrics. The complete view of a shared services teams’ success measures efficiency, effectiveness, and stakeholder feedback. A combination of quantitative metrics and qualitative detail provide the best insight into whether a shared services team is fulfilling its goals. In this report, we introduce and describe three components of a measurement approach that verifies the value of shared services in a day-to-day context and identifies necessary adjustments to make them better.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.