Summary
Created by digitization and accelerated by the recession, the Media Meltdown of fragmented audiences and broken business models is disrupting traditional marketing strategies and partnerships. Marketing leaders must work with their teams, agencies, and media partners to update their vision of integrated marketing in order to counter the effects of the meltdown and to harness social media. Tomorrow's integrated marketing blends multichannel branded content with social media and strives to create a media analysis feedback infrastructure to enable message and media tuning on the fly.
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