Best Practice Report

The Messaging Nautilus®: Buyer’s Journey — Buyer Questions

July 14th, 2022
With contributors:


The Messaging Nautilus®: Buyer’s Journey is a best-in-class methodology for creating audience-centric messaging that connects with buyers. Messaging that resonates with buyers aligns with what they consider important and what they need to know. Before attempting to write messaging, portfolio marketers must understand buyers’ questions. In this report, we describe how to effectively capture the questions that buyers need to answer as they proceed through each stage of their journey.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.