The Messaging Nautilus®: Buyer’s Journey — Buyer Questions

July 14th, 2022

With contributors:

Barbara Winters , John Buten , Katie Fabiszak , Paul Ferron , Amy Hayes , Beth Caplow , Kaitlyn Coalson , Drew Zalucky

Summary

The Messaging Nautilus®: Buyer’s Journey is a best-in-class methodology for creating audience-centric messaging that connects with buyers. Messaging that resonates with buyers aligns with what they consider important and what they need to know. Before attempting to write messaging, portfolio marketers must understand buyers’ questions. In this report, we describe how to effectively capture the questions that buyers need to answer as they proceed through each stage of their journey.

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