Model Overview Report

The Messaging Nautilus®: Buyer’s Journey

A New Four-Step Approach To Developing Messaging That Motivates Buyers And Buying Groups

July 2nd, 2024
With contributors:


B2B marketers and sellers must motivate buying groups through a purchase process with relevant and impactful messaging. By adopting an approach to messaging that leverages the goals of individual buyers in the context of the needs of their organization, marketers and sellers can demonstrate understanding and empathy to engage buyers and accelerate their decision-making process. In this report, we introduce the Messaging Nautilus®: Buyer’s Journey, a model made of four steps (or arcs) that helps marketers build concise, specific, and relevant messaging that motivates buyers throughout the purchase process.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.