Summary
B2B marketers and sellers must motivate buying groups through a purchase process with relevant and impactful messaging. By adopting an approach to messaging that leverages the goals of individual buyers in the context of the needs of their organization, marketers and sellers can demonstrate understanding and empathy to engage buyers and accelerate their decision-making process. In this report, we introduce the Messaging Nautilus®: Buyer’s Journey, a model made of four steps (or arcs) that helps marketers build concise, specific, and relevant messaging that motivates buyers throughout the purchase process.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.