Best Practice Report

The Messaging Nautilus® Corporate Brand: Arc 4 — Corporate Identity

March 4th, 2019


The corporate identity captures the vision, mission, values, and key capabilities of the organization in concise statements. Input from a wide range of internal stakeholders and validation from external audiences ensure an authentic and resonant identity. An accurate corporate identity helps guide strategic decisions and day-to-day employee behavior. In this report, we focus on Arc 4 of the Messaging Nautilus, which describes the elements that make up corporate identity and the process for defining these elements with internal and external stakeholders.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.