Best Practice Report

The Messaging Nautilus® Corporate Brand: Arc 4 — Corporate Identity

March 4th, 2019
Ian Bruce, VP, Principal Analyst
Ian Bruce VP, Principal Analyst

Summary

The corporate identity captures the vision, mission, values, and key capabilities of the organization in concise statements. Input from a wide range of internal stakeholders and validation from external audiences ensure an authentic and resonant identity. An accurate corporate identity helps guide strategic decisions and day-to-day employee behavior. In this report, we focus on Arc 4 of the Messaging Nautilus, which describes the elements that make up corporate identity and the process for defining these elements with internal and external stakeholders.

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