Model Overview Report

The Messaging Nautilus® Corporate Brand: Arc 6 — Value Proposition

September 14th, 2022
Ian Bruce, VP, Principal Analyst
Ian Bruce VP, Principal Analyst
With contributors:
Shannon Colford , Drew Zalucky

Summary

B2B organizations must retain a level of differentiation while appealing to multiple audiences with diverse needs. Corporate value propositions convey an organization’s worth and differentiators to aggregate audiences or the sum of all corporate audiences. The Messaging Nautilus®: Corporate Brand is a sequential process for developing a universal layer of meaning and messaging that connects with audiences and provides context for the organization’s offerings. In this report, we discuss how to join audience insights and corporate identity to form a series of corporate value propositions for aggregate audiences, culminating in a corporate value proposition spanning all audiences.

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