Summary
Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then determine how urgently they should provide mobile services and which features to include. These judgments are crucial, as companies that fail to live up to their customers' mobile expectations risk losing control of their mobile moments to competitors or mobile entrepreneurs. This report analyzes consumers' mobile intensity, expectations, and behaviors across 21 countries to help you prioritize and localize your mobile approach.
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