Trends Report

The Omnichannel Digital Media Buying Maturity Framework

February 2nd, 2017
RJ
Richard Joyce
With contributors:
Melissa Parrish , Susan Bidel , Samantha Merlivat , Wei-ming Egelman , Christine Turley

Summary

Marketing leaders fall into four stages of digital media buying maturity based on their firms' strength across six dimensions: strategy, data, analytics and measurement, technology, resources, and processes. This report provides a self-assessment tool to help you understand your maturity. Take the assessment. Then share these insights with your colleagues and partners, level-set, and proceed to transition your digital media buying practice from multichannel to omnichannel.

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