Trends Report

The Pandemic Pushes UK Digital Holdouts Online

May 20th, 2020


Digital business professionals at UK retailers and digital payments firms should review the latest data from the Forrester Analytics Consumer Technographics® COVID-19 Survey (Wave 1) to understand the changing behaviors of UK online adults during the pandemic. Fifty-five percent of UK online adults say they are spending more time online than before, but only 32% are buying more things online than before the pandemic. Essential categories like groceries are seeing increased spend, unlike nonessential categories like luxury goods. Store closures have forced digital holdouts to do more online for the first time, and we expect these behaviors to continue post-pandemic. Digital payments are also thriving due to both online shopping and more consumers using contactless payments to avoid touching screens and hardware in stores.

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