Model Overview Report

The Partner Program Design Model

Modernizing Your Channel Partner Program

November 5th, 2018
Kathy Contreras, VP, Principal Analyst
Kathy Contreras VP, Principal Analyst

Summary

Today’s channel ecosystems involve new partner types, emerging and hybrid partner business models, non-traditional partnering opportunities, and expanding and contracting partner value. The structure of many traditional partner programs cannot support an organization’s channel transformation as it adapts to meet evolving channel strategies. Suppliers must modernize their partner programs to incorporate best practices for future channel success. In this report, we provide a detailed view of the Partner Program Design Model, a multiphase approach for modernizing an organization’s channel partner program and step-by-step guidance for partner program design and development.

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