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The People-Led Planning Strategy Guide

How To Create A Marketing Plan That Delivers Value To Your Customers And Accomplishes Business Goals

January 23rd, 2024
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
Alex Stein, null
Alex Stein
With contributors:
Emily Collins , Emanuella Santos , Shayna Neuburg

Summary

Too many planning efforts result in static, media-centric marketing plans that can’t flex to accommodate real-life market conditions. Forrester’s People-Led Planning Strategy Guide provides fill-in-the-blank instructions to help CMOs create an iterative plan that balances delivering customer value with accomplishing business goals.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.