The PMM Model: Business Opportunity Proposal

July 24th, 2020

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Summary

Before conducting extensive research and analysis about a new business opportunity or defining what could be a potential solution, organizations use the business opportunity proposal to present the idea and initial concept for a new opportunity. The proposal also provides market, competitive, and buyer context about why the opportunity could be appealing to and make an impact on the business. In this report, we explain the reasons to create a business opportunity proposal, its purpose, what it consists of, and how it should be scored.

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