The PMM Model: Customer Rollout Plan

Organizations that don’t put enough effort into releasing an offering can waste the hard work spent on identifying customer needs and designing the right solution to meet those needs. Product managers must understand how and when each type of buyer and customer will want to engage with the new offering. A customer rollout plan captures the strategy, objectives, and readiness for releasing an offering through one or more product release types. In this report, we introduce a template for a customer rollout plan that captures the strategy, objectives, and migration readiness of one or more product release types to identified target audiences.