The Forrester PMM Model: Go-To-Market Plan

October 27th, 2020

Summary

The Forrester Product Marketing And Management (PMM) Model defines a customer-centric, collaborative product commercialization and lifecycle process. The go-to-market plan, developed during the align stage of the PMM Model, conveys how the company intends to go to market with a specific offering. In this report, we outline the components required to document the go-to-market strategy for an offering, including where the organization intends to focus its efforts and how it plans to reach target audiences.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.