The PMM Model Handbook

February 1st, 2019

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Summary

Forrester benchmark data shows that organizations adopting a consistent approach to product commercialization and lifecycle management are more likely to achieve product success. The Product Marketing And Management (PMM) Model is a customer-centric and collaborative product commercialization and lifecycle process that includes specific activities, deliverables, interlock points, and templates, and a handbook helps gather and deliver this content in one package. In this report, we provide an outline for the PMM Model handbook, including recommended components, examples for each element, and additional resources for operationalizing the PMM Model.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.