Summary
Forrester benchmark data shows that organizations adopting a consistent approach to product commercialization and lifecycle management are more likely to achieve product success. The Product Marketing And Management (PMM) Model is a customer-centric and collaborative product commercialization and lifecycle process that includes specific activities, deliverables, interlock points, and templates, and a handbook helps gather and deliver this content in one package. In this report, we provide an outline for the PMM Model handbook, including recommended components, examples for each element, and additional resources for operationalizing the PMM Model.
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