The PMM Model: Launch Retrospective

July 2nd, 2024

With contributors:

Amy Hayes , Aidan Doyle , Drew Zalucky

Summary

Although organizations understand the importance of knowing whether a product launch produced the desired results, launch teams often neglect to evaluate the launch process. Capturing insights about the process and its relevant interlocks and feeding them back into the organization allows for continuous improvement. A launch retrospective is a vehicle for capturing and conveying this information so it can be consolidated, prioritized, and brought to an innovation council. In this report, we provide guidance on developing a launch retrospective and capturing feedback during a launch; assessing that feedback to determine what worked; and conducting a launch retrospective meeting.

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