The PMM Model: Launch Retrospective

July 2nd, 2024
With contributors:
Amy Hayes , Aidan Doyle , Drew Zalucky


Although organizations understand the importance of knowing whether a product launch produced the desired results, launch teams often neglect to evaluate the launch process. Capturing insights about the process and its relevant interlocks and feeding them back into the organization allows for continuous improvement. A launch retrospective is a vehicle for capturing and conveying this information so it can be consolidated, prioritized, and brought to an innovation council. In this report, we provide guidance on developing a launch retrospective and capturing feedback during a launch; assessing that feedback to determine what worked; and conducting a launch retrospective meeting.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.