The PMM Model: Launch Retrospective

July 24th, 2020

Summary

Although organizations understand the importance of knowing whether a product launch produced the desired results, launch teams often neglect to evaluate the launch process. Capturing insights about the process and its relevant interlocks and feeding them back into the organization allows for continuous improvement that produces more effective launches. A launch retrospective is a vehicle for capturing and conveying this information to ensure that this information is consolidated, prioritized, and brought to an innovation council. In this report, we provide guidance on developing a launch retrospective and capturing feedback during a launch; assessing that feedback to determine what did and didn’t work; and conducting a launch retrospective meeting.

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