Best Practice Report

The PMM Model: Sunset Plan

December 21st, 2020
With contributors:
John Buten , Sam Somashekar


B2B organizations continually review the performance of their products and adjust their product investments along the way — a process that takes significant effort and often involves making difficult choices about the future of certain products. Once a decision has been made to discontinue an offering, a thorough plan must be developed to realize the sunsetting of the offering. In this report, we provide a template and guidelines that product teams can use to develop and present the sunset plan, the final deliverable of Forrester’s Product Marketing And Management (PMM) Model.

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