Best Practice Report

The Portfolio Marketer’s Guide To Navigating The Revenue Tech Stack: Established Technologies

December 6th, 2023
Brittany Viola, Analyst
Brittany Viola Analyst
Katie Linford, Principal Analyst
Katie Linford Principal Analyst
With contributors:
Amy Hayes , Cristina De Martini , Amy Hawthorne , Hannibal Scipio , Kathleen Pierce , Kelvin Gee , Seth Marrs , Shelby Muschler , Drew Zalucky

Summary

B2B portfolio marketers stand to build deeper, more data-driven insights to infuse into the wider organization by delving into their revenue technology stack. With this in mind, portfolio marketers must understand which technologies to prioritize, the underlying data captured, and when and how to use the right data most appropriately. This report provides portfolio marketers with an organized view of established revenue technologies, including their use cases, primary users, associated data and insights, and the types of activities informed by those insights. It is the second in a series of three reports on mature, established, and emerging revenue technologies.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.