Best Practice Report

The Portfolio Marketer’s Guide To Navigating The Revenue Technology Stack: Emerging Technologies

January 31st, 2024
Brittany Viola, Analyst
Brittany Viola Analyst
Katie Linford, Principal Analyst
Katie Linford Principal Analyst
With contributors:
Amy Hayes , Shelby Muschler , Drew Zalucky

Summary

B2B portfolio marketers stand to build deeper, more data-driven insights to infuse into the wider organization by delving into their revenue technology stack. With this in mind, portfolio marketers must understand which technologies to prioritize, the underlying data captured, and when and how to use the right data most appropriately. This report provides portfolio marketers with an organized view of emerging revenue technologies, including their use cases, primary users, associated data and insights, and the types of activities informed by those insights. This is the third in a series of three reports on mature, established, and emerging revenue technologies.

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