Summary
In the age of internet-connected devices and privacy-empowered consumers, privacy is essential for earning and maintaining consumer trust. Context is key — businesses crave insight into the context in which consumers use their products, and consumers want businesses to deliver contextually relevant services. Contextual privacy enables companies to strategize on the collection and use of personal data to ensure a fair value exchange. This report explains contextual privacy, why CMOs must adopt it, and how to get started.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).