The Forrester Product Enhancement Prioritization Framework

January 18th, 2018

Summary

During the enhance stage of Forrester’s Product Marketing And Management (PMM) Model, product management evaluates potential product enhancements. Numerous financial, strategic, and go-to-market factors must be considered when defining what improvements to make and what capabilities to add to a product or solution. Judge potential enhancements relative to one another to identify which will bring the organization the greatest return for the investment required. In this report, we share a decision support framework that runs potential enhancements through three sets of variables — financial, strategic, and go-to-market — to score and rank their viability and eventual priority.

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