Decision Tool

The Product Enhancement Prioritization Tool

Make Informed And Strategic Decisions About Product Improvements

March 4th, 2024
With contributors:
Sean Owens , Eleanor Theriault , Drew Zalucky


Product managers are confronted weekly with decisions about offering enhancements and features, and they must manage the needs of customers and prospects, development, ecosystem partners, and other stakeholders when making these decisions. By following a consistent process with comprehensive criteria, product leaders can drive alignment and optimize enhancements for customer outcomes and business results. The Forrester Product Enhancement Prioritization Framework details the factors product managers must consider when scoring and prioritizing features for development. Use this tool to evaluate potential enhancements against your goals to select the best path forward.

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