Decision Tool

The Product Enhancement Prioritization Tool

Make Informed And Strategic Decisions About Product Improvements

March 4th, 2024
Lisa Singer, VP, Research Director
Lisa Singer VP, Research Director
With contributors:
Sean Owens , Eleanor Theriault , Drew Zalucky

Summary

Product managers are confronted weekly with decisions about offering enhancements and features, and they must manage the needs of customers and prospects, development, ecosystem partners, and other stakeholders when making these decisions. By following a consistent process with comprehensive criteria, product leaders can drive alignment and optimize enhancements for customer outcomes and business results. The Forrester Product Enhancement Prioritization Framework details the factors product managers must consider when scoring and prioritizing features for development. Use this tool to evaluate potential enhancements against your goals to select the best path forward.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.