The Product Leader’s Guide To Customer Obsession

May 27th, 2022

With contributors:

Rick Parrish , Monica Behncke , Shynise McElveen , Peggy Dostie

Summary

Product managers play a central role in customer obsession: They must organize stakeholders across the enterprise to create a consistent, high-quality product experience that aligns with the organization’s expression of customer obsession. A key part of this role is helping the company’s leaders keep the customer at the center of everything they do. That’s why product managers should: 1) share their customer insights with other leaders; 2) help leaders align around which product improvements to prioritize; and 3) share design thinking methods and other best practices to create customer-focused offerings.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.