Product managers play a central role in customer obsession: They must organize stakeholders across the enterprise to create a consistent, high-quality product experience that aligns with the organization’s expression of customer obsession. A key part of this role is helping the company’s leaders keep the customer at the center of everything they do. That’s why product managers should: 1) share their customer insights with other leaders; 2) help leaders align around which product improvements to prioritize; and 3) share design thinking methods and other best practices to create customer-focused offerings.