The Product Management Ecosystem Toolkit

July 16th, 2024
With contributors:
Amy Hayes , Tony Plec , Kaitlyn Coalson , Drew Zalucky


Product management has broad responsibilities, from guiding product vision, strategy, and execution to building, developing, managing, and organizing a highly effective and efficient product management organization. The Product Management Ecosystem Model defines the elements of a strong product management function that enables customer-centricity, strategic focus, cross-functional alignment, and continuous improvement. This toolkit is designed to help organizations apply the learnings of the Product Management Ecosystem Model.

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